First national health campaign starts today
The first 2026/27 national health campaign starts today (Monday 5th October 2026). All pharmacies will need to participate in the campaign, which focuses on the expectation that pharmacy staff are treated with respect so they can undertake their professional practice safely, and in the best interest of both patients and the people working in our pharmacies.
Dr. James Davies, Director of Research and Insights at Community Pharmacy England, said:
“We were pleased to be able to get agreement in the CPCF negotiations to our proposal that respect for pharmacy teams would be the focus of a national health campaign. Our recent press work has highlighted that violence and abuse in community pharmacies is increasing, and this campaign will draw further national attention to this important issue.
“Pharmacy teams work incredibly hard to provide vital care for their communities, and they deserve to feel safe and respected while doing so. The campaign is another opportunity to help reinforce the message that abusive or threatening behaviour towards pharmacy staff is never acceptable.”
How to meet the requirements of the campaign
Pharmacy owners must promote the campaign to the public during the campaign period (Monday 5th October 2026 to Sunday 25th October 2026).
Pharmacy owners can use assets developed by NHS England or Community Pharmacy England.
Pharmacy owners can meet the requirements of the campaigns in several ways, by promoting the campaign messages to the public, including any of the following:
- Displaying posters relating to the campaign topics at the pharmacy;
- Information on your pharmacy’s website; or
- Information posted on your pharmacy’s social media channels.
