First mandated health campaign of 2021/22: COVID-19 vac


NHS England and NHS Improvement (NHSE&I) and PSNC have agreed that contractors will be asked to participate in a COVID-19 vaccination campaign as the first mandated health campaign for 2021/22, which contractors must undertake, as part of their NHS contractual requirements.

This will be part of the recently launched ‘Join the Millions’ national advertising campaign, for which specific materials are being produced for both community pharmacies and general practices.

The campaign focuses on informing the public about the vaccine and encouraging people to take it up when it is offered to them. The  campaign materials will arrive in pharmacies between Thursday 13th and Tuesday 18th May 2021.

The campaign packs will include:

  • A pharmacy team briefing sheet explaining what the materials are and how to use them;
  • An information leaflet for use with patients, answering commonly asked questions;
  • Posters; and
  • A window sticker.

Any questions about the campaign can be emailed to



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