Flu Vaccination Service

Published on: 22nd July 2015 | Updated on: 14th June 2024

Community pharmacy has been providing flu vaccinations under a nationally commissioned service since September 2015.

Each year from the autumn through to March the NHS runs a seasonal flu vaccination campaign aiming to vaccinate all patients who are at risk of developing more serious complications from the virus.

The accessibility of pharmacies, their extended opening hours and the option to walk in without an appointment have proved popular with patients seeking vaccinations.


2024/25 service

Following discussions with Community Pharmacy England, NHS England has published the service specification for the 2024/25 Community Pharmacy Seasonal Influenza Vaccination Advanced Service.

Only a small number of amendments have been made to the service specification this season. The key changes are:

  • The commencement date for the service will be 3rd October 2024 – see further information on this below; and
  • Use of second line vaccines should only be considered when every attempt to use first line recommended vaccines has been exhausted.

The Department of Health and Social Care, the UK Health Security Agency and NHS England have jointly published the annual flu vaccination programme letter for the 2024/25 season.

On 12th June 2024, a statement of amendment to the Annual Flu letter was published.

This was issued, following the news from Sanofi that recombinant quadrivalent influenza vaccine (QIVr) would not be available for the 2024/25 flu vaccination programme.

The amendments to the Annual Flu letter include a new flu vaccine which can be used for the first time – high-dose quadrivalent influenza vaccine (QIV-HD) – which is only licensed for those aged 60 years and over.


Timing of the start of the programme

NHS England announced on 13th June 2024 that the start date for the Flu vaccination service for the 2024/25 campaign will be Thursday 3rd October 2024.

This means that the following timings will apply to the commencement of the service in 2024/25, for pharmacies and general practices:

Start date Eligible cohort
From 1st September 2024 Pregnant women
From 3rd October 2024 All other eligible adult patients

The Annual flu letter, published on 12th March 2024, announced the delayed start to the main flu vaccination programme compared to previous years, where the programme had commenced on 1st September.

NHS England’s decision to change the start date for pharmacies and general practices is based on evidence that flu vaccine’s effectiveness can wane over time in adults, so the Joint Committee on Vaccination and Immunisation (JCVI) advised moving the start of the programme for most adults to the beginning of October. This is on the understanding, that the majority of the vaccinations will be completed by the end of November, closer to the time that the flu season commonly starts.

As a result, from 1st September 2024, only pregnant women can be offered vaccinations.

From 3rd October 2024, vaccination of the other adult cohorts can commence.

The service specification is clear that the NHS will not pay for vaccinations administered outside of the announced and authorised dates for vaccination.


Communicating with patients about the later start to the programme

Pharmacy teams will want to explain to their patients about the later start to the programme and why this change has been made by NHS England. We have developed a poster to communicate these messages for use in pharmacies.

Poster for the public on flu vac timing changes


Click on a heading below for more information

Service description

Start date of the service

Based on evidence that flu vaccine’s effectiveness can wane over time in adults, the Joint Committee on Vaccination and Immunisation (JCVI) advised moving the start of the programme for most adults to the beginning of October. This is on the understanding, that the majority of the vaccinations will be completed by the end of November, closer to the time that the flu season commonly starts.

As a result, the annual flu letter confirmed, from 1st September 2024, pharmacies will only be able to vaccinate pregnant women, as they are the exception to the advice.

From October 2024, vaccination of the other adult cohorts will commence, with the exact starting date to be confirmed by NHS England in due course.

Following the service commencement date, the specification notes that pharmacy owners should maximise administration of vaccine by 30th November 2024.

Read more about this change to the service requirements


Eligible cohorts

The annual flu vaccination programme letter for the 2024/25 season confirms the eligible cohorts for the 2024/25 season and the vaccines which will be reimbursable under the Community Pharmacy Seasonal Influenza Vaccination Advanced Service.


Reimbursed vaccines

Originally, there was to be no change to the recommended vaccines that would be reimbursed for adults in the 2024/25 programme. However, on 12th June 2024, a statement of amendment to the Annual Flu letter was published.

Read the statement of amendment

This was issued, following the news from Sanofi that recombinant quadrivalent influenza vaccine (QIVr) would not be available for the 2024/25 flu vaccination programme.

The amendments to the Annual Flu letter include a new flu vaccine which can be used for the first time – high-dose quadrivalent influenza vaccine (QIV-HD) – which is only licensed for those aged 60 years and over.

Within the Annual Flu letter, the advice regarding when second line vaccines can be used has been strengthened.

The annual flu vaccination programme letter for the 2024/25 season states that use of second line vaccines should only be considered when every attempt to use first line recommended vaccines has been exhausted – evidence of this may be requested by NHS England before reimbursement is agreed.


Key documents

Service specification for the flu vaccination Advanced Service 2024/25 (published 22nd March 2024)
The service specification describes the requirements for provision of the service and it is essential reading for all pharmacists providing the service.

National Patient Group Direction 2024/25 (awaiting publication)
The national Patient Group Direction (PGD) provides one legal mechanism for administration of flu vaccine under the service. Email ENGLAND.communitypharmacy@nhs.net if you have questions about the PGD.

National protocol for inactivated influenza vaccine 2024/25 (awaiting publication)
This protocol provides another legal mechanism for administration of flu vaccine under the service by appropriately trained persons in accordance with regulation 247A of the Human Medicines Regulations 2012. Email immunisation@ukhsa.gov.uk if you have questions about the PGD.

The protocol allows provision of flu vaccinations to people aged from 6 months to under 65 years in a clinical risk group, but the pharmacy service is only for eligible patients aged 18 years and older.

Community Pharmacy England Briefing: Guidance on the 2024/25 Seasonal Influenza Vaccination Advanced Service (will be published in due course)
Our Briefing provides guidance for pharmacy owners and their teams on the 2024/25 NHS Seasonal Influenza Vaccination Advanced Service.

Additional guidance and resources for pharmacy teams

This section contains additional information and resources to support pharmacy owners and their teams to provide the Flu Vaccination Service. This section will be updated as further resources are published by various bodies.

Joint guidance and briefing documents

National flu immunisation programme letter 2024/25 (the Annual Flu letter) (updated 12th March 2024)

Statement of amendment to the Annual Flu letter (published 12th June 2024)


UK Health Security Agency (UKHSA) guidance and briefing documents

UKHSA flu programme website hub

Influenza vaccines marketed in the UK  Influenza vaccines marketed in the UK for 2024/25, including ovalbumin content

Protocol for ordering, storing and handling vaccines

Vaccine incident guidance: responding to errors in vaccine storage, handling and administration

Flu vaccination programme: information for healthcare practitioners (awaiting publication)

Flu vaccines poster: 2024 to 2025 flu season (awaiting publication)

Flu immunisation for social care staff (awaiting publication)

Immunisation against infectious disease: the green book

Vaccine Update


Other resources

Anaphylaxis action card – Personalise this card and keep it by the phone to guide staff on calling an ambulance if a patient has an anaphylactic reaction to a vaccine.

Anaphylactic guidelines and algorithm poster (Resuscitation Council UK) (May 2021)

NICE – Guideline 103, Flu vaccination: increasing uptake (August 2018)


Flu vaccinations for pharmacy staff

As has been the case for several years, in the Annual Flu letter, the Department of Health and Social Care, UKHSA and NHS England advise that all frontline health and social care workers should receive a flu vaccination this season. They state this should be provided by their employer, to meet their responsibility to protect their staff and patients and ensure the overall safe running of services.

Training requirements and resources

All pharmacy staff involved in the provision of the service should receive appropriate training relevant to the role they will undertake and pharmacy owners are required to demonstrate that all staff providing the service in their pharmacy have the skills needed to do so.

The content of vaccination training

The National Minimum Standards and Core Curriculum for Immunisation Training for Registered Healthcare Practitioners sets the standards and lists the essential topics which should be incorporated into immunisation training for registered healthcare practitioners.

Pharmacists and other vaccinators who will administer flu vaccines must have completed practical training in vaccination that meets these requirements.

There are several organisations offering training and support for the provision of flu vaccination services and contact details can be found below.


The frequency of training

Pharmacists and other vaccinators providing the service need to attend face-to-face training for both injection technique and basic life support training periodically.

Pharmacy owners and vaccinators will need to consider when it would be appropriate to attend refresher training or if ongoing competence of an individual vaccinator can be evidenced, without the need for face-to-face training.

An individual’s continued competence may be influenced by their prior experience vaccinating patients, including the overall number of vaccines administered and the regularity with which they administer vaccines.

The National Minimum Standards and Core Curriculum for Immunisation Training for Registered Healthcare Practitioners recommend that immunisers should keep a portfolio of completed competency checklists, knowledge test score sheets, reflective logs, completion of e-learning course certificates and certificates of attendance at immunisation training courses and updates.

This will provide vaccinators with a means to be able to show evidence of completion of training and achievement of competence to both current and future employers. It will also provide useful evidence of continuing professional development for professional revalidation.


Annual update training

Vaccinators are expected to undertake annual update training, to ensure their knowledge stays up to date with changes in practice and guidance.

This may involve self-directed learning, using relevant references sources, such as the Green Book and the annual flu letter. It may also include online training which is available from a range of providers.


Assessment of vaccinator competency

The Declaration of Competence (DoC) approach, using the Vaccination Services DoC (hosted on the Centre for Pharmacy Postgraduate Education website) is one  way which pharmacists providing the service can demonstrate their competence to the pharmacy owner.

Alternatively, the competence of any vaccinators (including pharmacists) can be assured using the UKHSA Flu vaccinator competency assessment tool. This can be used as a self-assessment tool, an assessment tool for use with a supervisor or both depending on the previous experience of the vaccinator.


Training resources

e-Learning for Healthcare Flu Immunisation online course This interactive flu immunisation e-learning programme, written by UKHSA and NHS England’s eLearning for Healthcare, is available for anyone involved in providing the flu vaccination programme.

Training providers

Some LPCs arrange local training for their pharmacy owners; contact your LPC to see if they are organising any training.

There are a number of organisations that provide vaccination training and those that we have been made aware of are listed below for information. Listing on this page does not constitute endorsement of the course or provider by Community Pharmacy England.

AAH Pharmaceuticals (Account required)

Alliance Healthcare – Skills in Healthcare

Allied Health Training

Avicenna

Buttercups Training Ltd

Cambrian Alliance

Charles Bloe Training Ltd

ECG Training

Health Academy – The Flu Hub

Health and Safety Group

Immunisations UK

National Pharmacy Association

Numark (Members only)

Rx Advisor Ltd

Sonar Informatics

Voyager Medical

Consent, record keeping and data requirements

Patient consent

As with the provision of any pharmacy service, the patient must consent to being vaccinated.

The General Pharmaceutical Council’s Guidance on Consent provides information on consent for pharmacists and their teams.

Prior to vaccination, consent must be sought from each patient for the administration of the vaccine.  The patient should also be advised of the information sharing that will take place for the appropriate recording of the vaccination in their GP practice medical record and information that will be shared with NHS England and the NHS Business Services Authority (NHSBSA) as part of post-payment verification.

Patient consent can be obtained verbally and should be recorded in the pharmacy’s clinical record for the service.


IT support for the service and sharing of data

NHS England regional teams arrange IT support for the service; contact your LPC to find out about the system which is provided in your area.

These NHS England provided systems or another NHS-assured IT system of the pharmacy owner’s choice must be used to maintain the clinical records for the service; a paper based record keeping system is no longer allowed for this service.

Pharmacy owners must ensure the vaccination is recorded on the same day that it is administered unless exceptional circumstances apply.


To support business continuity provisions in the event of IT issues only

Where the IT system is unavailable due to exceptional circumstances beyond the control of the pharmacy owner, then the record of vaccination must be added to the system as soon as possible after it becomes available again. The following record form may be used to maintain provision of the service in such circumstances.

Flu Vaccination Service record form (Microsoft Word)

Flu Vaccination Service record form

Communicating and working with GP practices

When pharmacy teams provide the service, notifying the patient’s GP practice is an important service requirement.

This is firstly because it is important that the patient’s GP has a full record of vaccinations their patients have received, but also because the UK Health Security Agency’s (UKHSA) systems use GP records to assess the total number of people who have been vaccinated against flu each year.

Data recorded in the NHS-assured IT system regarding a patient’s vaccination will be shared with the patient’s GP practice automatically. Where a problem occurs with this notification system, the pharmacy owner must ensure a copy of the vaccination notification is sent or emailed (via NHSmail) to the GP practice.

Where a patient presents with an adverse drug reaction following the initial vaccination and the pharmacist believes this is of clinical significance, such that the patient’s GP practice should be informed, this information should be shared with the GP practice as soon as possible.


Dealing with local issues related to the service

Sometimes issues with the service may arise between GP practices and community pharmacies; in this situation pharmacy owners may wish to seek support and advice from their LPC.

Occasionally we receive reports of GP practices issuing information to their patients that unfairly or inaccurately represents the community pharmacy service. If this occurs, we advise pharmacy owners to raise the issue with the GP practice concerned. If that does not resolve the issue, pharmacy owners should raise the matter with the local NHS England team and their LPC.

There is a tendency for these examples to get circulated via social media and other routes, which creates a bigger issue out of one incident than may be warranted and it also potentially inspires others to copy the approach. We recommend that LPCs and pharmacy teams avoid sharing such matters via social media, as it will not help long term community pharmacy/GP relationships; incidents should be dealt with locally wherever possible.

Vaccinating outside the consultation room & off site

Vaccinating in the pharmacy, but not in the consultation room

Pharmacy owners can provide the service in an alternative location in the pharmacy, as long as it can be undertaken in a way which maintains patient safety and confidentiality.


Off-site provision

Flu vaccinations can also be provided to patients in their own homes (including care homes) or at other off-site locations.

The sites could include marquees outside the pharmacy premises; local village, town or community halls; church halls, temples or mosques; adapted mobile units such as buses or vans; sports halls / stadiums.

People providing flu vaccinations in a patient’s own home or a care home must have a valid Enhanced Disclosure and Barring Service certificate.


Care homes

Pharmacy owners can offer to vaccinate eligible patients who are living in long-stay residential care homes, or other long-stay care facilities as well as the care home staff who are directly involved in the care of these patients.


Additional guidance

Guidance for pharmacists delivering a seasonal influenza vaccination service to care homes This guidance was developed by the Suffolk CCGs’ Safeguarding Team and West Suffolk CCG Medicines Management Team.

Decision-making flowchart for decision-makers in hospitals and care homes Guidance for health and social care staff who are caring for, or treating, a person who lacks the relevant mental capacity. This provides help to decision-makers in hospitals and care homes to make decisions in relation to adults who lack the relevant mental capacity to consent to their care and treatment.

Assessing Mental Capacity and Gaining Consent This guidance was developed by the Suffolk CCGs’ Safeguarding Team and West Suffolk CCG Medicines Management Team.


Additional points for all off-site provision

Support

Vaccinators should consider being accompanied by a trained pharmacy support staff member when providing flu vaccinations off-site. The primary role of the support staff member is to assist in the event of an emergency, but they could also undertake administrative tasks and, where necessary, act as a chaperone.

Clinical waste

Pharmacy owners must ensure that they meet the requirements of the Waste (England and Wales) (Amendment) Regulations 2012 in terms of transferring pharmaceutical waste from the site of vaccination back to the pharmacy premises for subsequent safe disposal.

Maintaining the cold chain

Vaccinators must ensure that the cold chain storage of the vaccines is maintained. Vaccines should be taken from the pharmacy fridge and placed into an appropriate validated cool box (which will maintain the vaccines at a temperature between 2˚C and 8˚C) just before travel to the off-site location.

The vaccines should be kept in their packaging and should be insulated from the cooling system within the cool box, e.g. using bubble wrap, to avoid the risk of freezing. Any unused vaccines should be returned to the pharmacy fridge within eight hours of first removal.

Professional standards

When considering any provision of flu vaccination services outside the pharmacy, pharmacy owners and their pharmacists are reminded that all the usual professional standards apply in whatever setting the service is provided. Any planning or risk assessments need to keep these standards central to considerations of how to provide the service, as they will offer a useful framework to help decision making.

Promoting the service to patients

If pharmacy owners decide to develop their own marketing materials to promote the service they must ensure they comply with the requirements of the Terms of Service relating to promotion of services funded by the NHS.

If pharmacy owners choose to use the NHS identity on their marketing materials they must follow the primary care guidelines for use of the NHS identity.

An A-Z style guide of words and phrases about health and the NHS, which aims to make content aimed at patients easy to understand, is available on the NHS website. The NHS website team try to use words on their website that people use themselves when they talk about their problems and when they search for information on the internet. Community pharmacy teams may wish to refer to the guide when producing their own health content or communication materials.


Community Pharmacy England resources

Letters

Flu vaccination letter for patients (Word)
This letter invites eligible patients to have their NHS flu jab.

Letter or email from pharmacy owners to local care providers (Word)
This letter informs local care providers that community pharmacies can vaccinate care home and domiciliary care workers.

Evidence of employment letter (Word)
Pharmacy owners and LPCs can share this template letter with employers of care home and domiciliary care workers which can be used as proof of eligibility for vaccination. The letter is to be used on the employer’s letterhead.

Posters and counter top notice

Poster for the public on flu vac timing changes

Flu vaccination service poster general

Flu vaccination service poster care workers poster

Flu vaccination service poster care workers poster (print friendly)

Flu vaccination service poster carers

Flu vaccination service poster carers (print friendly)

Flu vaccination service poster long term conditions

Flu vaccination service poster long term conditions (print friendly)

Flyers

Small flu vaccination flyer (Word)
These double-sided flyers can be personalised and attached to dispensing bags to alert patients to the availability of the service.

Small carer flu vaccination flyers 
These double-sided flyers can be attached to prescription bags and be used as a conversation starter to encourage carers to have a flu vaccination.

Social media

Social media tiles

Suggested flu vaccine tweets 2023


UKHSA resources

Leaflets

UKHSA easy read flu leaflet

The below listed leaflets are also available in Albanian, Arabic, Bengali, Bulgarian, Chinese (simplified), Cantonese (traditional, Cantonese), Estonian, Farsi, French, Greek, Gujarati, Hindi, Latvian, Lithuanian, Panjabi, Pashto, Polish, Portuguese, Romanian, Romany, Russian, Somali, Spanish, Tagalog, Tigrinya, Turkish, Twi, Ukrainian, Urdu, Yiddish and Yoruba via the below links.

UKHSA patient leaflet – Flu vaccination: who should have it this winter and why 

UKHSA flu leaflet for pregnant women

Copies of these leaflets can be ordered from the Health Publications Order point or by phoning 0300 123 1002 and quoting the reference numbers on the back pages of the leaflets.

Flu immunisation for social care staff 
Leaflets for social care staff and providers to support the annual flu programme.

Posters

UKHSA easy read flu poster

quick links poster with QR codes to the Pregnancy: how to help protect you and your baby and the COVID-19 vaccination: a guide on pregnancy and breastfeeding leaflets (2021)


Identifying carers eligible for a flu vaccination

We have previously worked with Carers Trust to produce resources to assist pharmacy teams in identifying carers who may be eligible for a flu vaccination.

Small carer flu vaccination flyers
These double-sided flyers can be attached to prescription bags and be used as a conversation starter to encourage carers to have a flu vaccination.

Further information on how pharmacy teams can support carers can be found on our  Carer Friendly pharmacy page.

In addition, Carers Trust has produced ‘ten signs that tell community pharmacy teams that someone may be a carer’. These are listed in the box below:

Carers are often the people who:

  1. Drop off and collect prescriptions for another person.
  2. Collect medications for someone who has a condition (e.g. dementia) which suggests that they wouldn’t be able to get by on their own.
  3. Buy incontinence products or other items associated with ill health, frailty or disability.
  4. Ask for advice about someone else’s medication, health condition or disability rather than their own.
  5. Sit in on a Discharge Medicines Service consultation and give the impression that they are the main ‘manager’ of the patient’s medicines.
  6. May seem to be in a hurry to get back home because they don’t want to leave someone on their own for very long.
  7. Visit the pharmacy with someone who appears to need their support.
  8. May look tired, depressed or anxious when the person they usually accompany isn’t with them.
  9. Take delivery of medicines from the pharmacy delivery driver.
  10. Regularly buy over-the-counter medicines for another person.

Flu vaccinations for people with learning disabilities

People with learning disabilities are eligible to receive a flu vaccination under the service, as learning disabilities are categorised as a neurological condition.

Around 1 in 3 deaths of people with a learning disability are caused by respiratory problems and the number of respiratory related deaths increases during winter. Having the vaccination can help avoid preventable deaths for people with a learning disability during this period.

A person with learning disabilities will have:

  • a significantly reduced ability to understand new or complex information and to learn new skills (impaired intelligence); and
  • a reduced ability to cope independently (impaired social functioning).

This will have started before adulthood, with a lasting effect on development. This does not include conditions like dyslexia, which cause a specific difficulty with one type of skill but not a wider intellectual impairment.

People with learning disabilities are less likely to get flu if the people around them are also vaccinated; carers and care workers are eligible to receive a flu vaccination under the service.

UKHSA have easy read flu resources, which are aimed at people who have, or care for someone with a learning disability.

Suggested actions to improve flu vaccination uptake amongst people with learning disabilities:

  • Ensure you continue to talk to people in general about getting a flu jab so people with learning disabilities are aware that they can get a flu vaccination from the pharmacy;
  • Let carers of people with a learning disability know that they are also entitled to an NHS flu vaccination to protect the person they are caring for;
  • Ensure the eligibility criteria you have displayed (on your website or in the pharmacy) for the service or any patient materials, include learning disabilities as an eligible group;
  • Consider the information you display in your pharmacy to promote the service to this eligible group of patients – can it be easily read and understood by all your patients?
  • Consider undertaking some learning to enhance your understanding around people with learning disabilities; the Centre for Pharmacy Postgraduate Education has a distance learning course available.
  • If a person has a learning disability, annotate their PMR to indicate their eligibility for an NHS flu vaccine so you can talk to them about being vaccinated when the service commences again in the autumn.
  • Understand your responsibilities under the Mental Capacity Act to ensure appropriate consent is captured or where necessary, an appropriate capacity assessment can be carried out.

Other resources

People with learning disabilities and the flu injection Easy-read information with information for people with learning disabilities, their family, carers and paid supporters (National Development Team for Inclusion).

NHS England short video on flu vaccination for people with a learning disability and autistic people The video covers why it is important eligible people have a flu vaccination, who is eligible for a free vaccine, reasonable adjustments, consent and decision making. A parent of a 16-year-old with a learning disability describes how primary care can support families to make sure their relatives can have their vaccination.

The flu jab for people with learning disabilities YouTube video showing a patient with learning disabilities having a flu vaccination (NHS England).

Pharmacy and people with learning disabilities: making reasonable adjustments to services Guidance on how to make reasonable adjustments to help support people with learning disabilities in using pharmacy services.

Assessing Mental Capacity and Gaining Consent
A flowchart to support assessing mental capacity and gaining consent (Suffolk CCGs’ Safeguarding Team and West Suffolk CCG Medicines Management Team).

Funding and claiming payment

Funding

In 2024/25, pharmacy owners will be paid £9.58 for each vaccine administered; this fee is funded from NHS vaccination budgets, not from the Community Pharmacy Contractual Framework global sum.

Read our view on the funding for the service

Pharmacy owners will also be reimbursed for the vaccine cost at the basic price (list price) of the individual vaccine administered and an allowance at the applicable VAT rate will also be paid.

Basic prices can be confirmed using the NHS Business Services Authority’s DM+D browser.

Claiming payment

The NHS-assured IT system which pharmacy owners and their teams use to make a clinical record for the service will also populate a claim for payment, via an API (Application Programming Interface),  within the NHSBSA’s Manage Your Service (MYS) portal.

The transfer of data via the API happens throughout the month, as data is entered into the IT system. The service provisions will then be available to view in MYS from the 1st of the following month. For example, service provisions in September will be available to view in MYS on 1st October. Contractors will then need to log into the MYS platform to check that the data matches the details in their IT system, and they will then need to submit their claim for payment.

Pharmacy owners must claim payment within one month of, and no later than three months from the claim period for the chargeable activity provided. Claims which relate to work completed more than three months after the claim period in question will not be paid and the pharmacy owner will not receive any payment for the administration of those vaccinations.

Payments to pharmacy owners will be made monthly as part of their normal payment schedule.

Frequently Asked Questions

Visit the Flu Vaccination Service Frequently Asked Questions page for FAQs on the service requirements.

Information and resources for LPCs

This section contains information and advice for LPCs on the Flu Vaccination Service.

LPCs may want to consider:

  • supporting pharmacy owners, for example, through regular communications about service updates and by highlighting training options and other resources;
  • hosting a training event locally;
  • patient communications to highlight the service, for example, LPCs may wish to organise an event with local press when the service launches; and
  • what meetings with local stakeholders might be helpful to ensure that as many patients are possible receive NHS flu vaccinations.

Flu Vaccination Service promotional toolkit

Part 1: Promoting to politicians and the public

LPC invitation to MPs – visit a local pharmacy for your flu vaccine
This template invitation can be used by LPCs to invite an MP to visit their local pharmacy for a flu vaccine.

Press release for MPs – Flu 2023
This template press release can be used when MPs visit pharmacies, either to be briefed by the local pharmacy team or to receive an NHS flu vaccination if they are eligible.

Press release for LPCs – 2023/24 Flu season
The template press release can be used to highlight the record number of flu vaccinations that community pharmacies have provided in 2023/24.

Flu Vaccination Service tweets

Flu Vaccination Service social media tiles

A how-to-guide to organising an MP flu vaccination visit
This provides a guide on how to organise an MP flu vaccination visit.

Community Pharmacy England Briefing 050/15: Template radio scripts to promote national pharmacy flu vaccination service
The LPC may also wish to consider working with a local radio station to produce some adverts. This Community Pharmacy England Briefing was issued when the national service first began, but the template scripts are still relevant.

Part 2: Reaching out to local charities and care provider support organisations

Promoting the service to local charity support groups will help increase their members’ awareness of the importance of having a flu vaccination and that the NHS Flu Vaccination Service is widely available in community pharmacies. The following resources have been created to help LPCs.

Promoting the service to umbrella local care provider support organisations and other stakeholders will help increase awareness that care/nursing home, domiciliary care and hospice care workers can now have a flu vaccination in a community pharmacy. The following resources have been created to help LPCs.

Flu Vaccination Service statistics

Visit the Flu Vaccination – Statistics page for statistics on the 2023/24 service and statistics on previous Flu Vaccination Services.

 

For more information on this topic please email services.team@cpe.org.uk

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