First national health campaign starts today
The first 2025/26 national health campaign starts today (Monday 20th October 2025). All pharmacies will need to participate in the campaign, using relevant materials to promote the Pharmacy First service to the public.
The campaign takes place alongside an NHS England advertising campaign promoting Pharmacy First to the public. The NHS England advertising campaign will, with some minor updates, be based on the creative content used in the last two national Think Pharmacy First campaigns.
Updated digital materials that pharmacies can download and use to promote Pharmacy First will shortly be available on the DHSC Campaign Resource Centre.
How to meet the requirements of the campaign
Pharmacy owners can meet the requirements of the campaigns in several ways, by promoting the Pharmacy First service to the public during the campaign period (Monday 20th October 2025 to Sunday 9th November 2025). This could include any of the following ways to promote Pharmacy First:
- By displaying posters, leaflets or other promotional materials relating to the Pharmacy First service at the pharmacy;
- Via information on your pharmacy’s website;
- Via information posted on your pharmacy’s social media channels; and
- By including information on the service in emails or SMS you send to patients.
Existing Pharmacy First promotional materials or content that you are already using in the pharmacy, on your website or on your social media channels would meet the requirements for the campaign.
For any pharmacies that do not have Pharmacy First marketing materials already in use, a range of resources to promote the service are available:
- To download from our website (posters, flyers, animation for patients, social media content);
- From other pharmacy organisations; and
- Updated digital resources will be available shortly on the DHSC Campaign Resource Centre to accompany the NHS England advertising campaign.
