Have you received your weight management health campaign materials?

Community pharmacy contractors should have received their campaign materials last week for the weight management health campaign, which is the third mandated campaign agreed for 2021/2022 by NHS England and NHS Improvement and PSNC.

If contractors have not received their campaign materials, they should email  partnerships@phe.gov.uk with ‘Weight Management Pharmacy Packs’ in the subject line and include their pharmacy name and address in the email.

Upon receipt of the campaign materials, the campaign should run in pharmacies for five weeks with the start date being the date on which the pharmacy receives their campaign materials.

The campaign resource pack includes a guidance leaflet to support pharmacy teams’ conversations with patients and display materials. Social media and digital resources for the campaign are also available on the Campaign Resource Centre website.

Pharmacy teams are not required to record the number of people to whom information is provided or any additional information for the weight management campaign. However, we would recommend making a record of the date when the campaign started in your pharmacy and the end date.

Contractors are reminded that as part of the Healthy living support domain of the 2021/22 Pharmacy Quality Scheme, pharmacy teams are required to proactively discuss weight management with a minimum of 25 patients and refer at least one patient (who meets the criteria for referral) to either a Local Authority funded tier 2 weight management service or the NHS Digital Weight Management Programme. Pharmacy teams could therefore consider using the campaign materials as a conversation starter to assist them with meeting these requirements.

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