National Health campaigns for 2025/26

Following the publication of the joint letter to pharmacy owners about changes to the Community Pharmacy Contractual Framework (CPCF) in 2025/26, published on 31st March 2025, we have been working with NHS England and DHSC to finalise all the necessary requirements for the agreed changes to the contract to be introduced.

One of the points agreed in negotiations was that there would be two national health campaigns and two local health campaigns (the latter agreed by ICBs and LPCs at a local level) that pharmacy owners would have to undertake. That is two fewer campaigns than is generally required within the CPCF.

The first national campaign topic has now been agreed with NHS England and DHSC, and it will focus on promoting Pharmacy First to the public.

The campaign is expected to run later in 2025.

All pharmacies will need to participate in the campaigns, using relevant materials to promote Pharmacy First to the public. The health campaign will take place alongside an NHS England advertising campaign promoting Pharmacy First to the public.

Further details on how pharmacy owners must engage in the campaign will be published shortly.