Social media

Published on: 18th July 2017 | Updated on: 7th April 2022

Community pharmacy teams will benefit from using Twitter and other social media to stay up-to-date and communicate with patients and stakeholders.

Guides to social media (Community Pharmacy England)

Community Pharmacy England’s Social media guides can help to weigh up the benefits with such usage as well as provide practical pointers as to how to start to use social media.

The main guide covers the benefits of using social media and guidance on creating internal policies for its use.

There are three related appendix documents providing practical pointers on how to use the most relevant social media platforms:
1. How to use Twitter, which gets key messages out to a lot of people very quickly;
2. How to use Facebook, which gets information directly to your followers in a social setting; and
3. How to use LinkedIn, which gets news to your network through a professional site (probably more beneficial for LPCs).

These appendices and the main guide can also be downloaded at the Community Pharmacy England Briefing webpage.

See also: Digital communications and public relations guidance docs (Community Pharmacy England)

Webinar (Community Pharmacy England)

Community Pharmacy England held a social media webinar previously; a recorded version of the webinar is available below.

During the webinar, social media experts Ben Stockman and David Angell offered guidance for community pharmacy teams on what social media to use and how to get the most from it. Community Pharmacy England’s Head of Communications and Public Affairs Zoe Smeaton and LPC Chief Officer Nick Hunter were also on hand to give their top tips on making social media fit in with day-to-day work.

Please note: to view this recording, you will need to register (or input the email address you registered with previously).

Watch the on-demand version of our ‘Making the most of social media’ webinar here

Social media to check IT system status

If your clinical system providers or other IT providers maintain a Twitter account, they may also post service-related notifications onto it in the event of outages. See: IT service status checkers.

External guidance and case studies

Aside from Community Pharmacy England’s Social media guides referenced above, a few external case studies and pieces of guidance are set out below.

Additional guidance

Case studies and journal coverage

Other journal studies of pharmacy social media use

If you have queries on this webpage or you require more information please contact To share and hear views about digital developments join the CP Digital email group today.



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