Healthy Living Pharmacy: Holding an awareness event/campaign on alcohol consumption

Published on: 13th February 2017 | Updated on: 15th March 2022

This page contains links to resources and information which pharmacy teams may wish to consider using when planning a health promotion event/campaign focusing on alcohol consumption.

This page is ‘work in progress’ and will continue to be updated.

Click on a heading below for more information. 

Resources to assist with finding local data

The below tools can be used to gather information to establish the level of alcohol abuse in the local area:

  • Public Health England – Healthier Lives: This tool allows the user to select an area on a map of England to view the prevalence of alcohol abuse, as well as other health issues. This information can be mapped by a local authority (LA) or Clinical Commissioning Group (CCG) and can be compared in a table against other LAs or CCGs. A search function for individual GP practices is also available to show how they compare to other practices in their CCG
  • Public Health England – Health Profiles: This tool provides a snapshot of health and wellbeing across each local authority in England as portrayed by a range of indicators. They are intended to stimulate discussion between local government and health service providers by highlighting local needs and providing comparisons with other areas as well as with the national average.
  • Public Health England – Local Alcohol Profiles for England (LAPE): The tool presents data for 19 alcohol-related indicators and allows users to view and analyse data in a user-friendly format. The LAPE website also provides links to further supporting and relevant information to aid understanding of alcohol-related harm in a local population
Community Pharmacy England resources
National awareness campaigns
Campaign Dates
Fetal alcohol spectrum disorders national awareness day 9th September 2021
Alcohol Awareness Week 15-21st November 2020

Dry January 

Twitter: @dryjanuary

1-31st January 2021

National charities & resources
Key facts & statistics

Training resources
  • e-Learning for Healthcare – Alcohol
Alcohol unit guidelines


  • To keep health risks from alcohol to a low level it is safest not to drink more than 14 units a week on a regular basis
  • If you regularly drink as much as 14 units per week, it’s best to spread your drinking evenly over three or more days. If you have one or two heavy drinking episodes a week, you increase your risk of death from long-term illness and injuries
  • The risk of developing a range of health problems (including cancers of the mouth, throat and breast) increases the more you drink on a regular basis
  • If you wish to cut down the amount you drink, a good way to help achieve this is to have several drink-free days a week
Campaign/event tips
  • Drinkaware has many tools and resources that can be ordered from their website
  • Consider displaying  AUDIT-C cards in the Health Promotion Zone as conversation starters
  • Consider using unit measure cups and ask customers to pour a unit to help them learn what constitutes one unit
  • Use props such as beer or drunk goggles to simulate the effects of drinking

Further resources

Click here to return to the Health Promotion Ideas hub page

For more information on this topic please email

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