Healthy Living Pharmacy: Holding an awareness event/campaign on antibiotic resistance

Published on: 5th June 2017 | Updated on: 1st June 2022

This page contains links to resources and information which pharmacy teams may wish to consider using when planning a health promotion event/campaign focussing on antibiotic resistance.

This page is ‘work in progress’ and will continue to be updated.

Click on a heading below for more information. 

Resources to assist with finding local data

The below tools can be used to gather information to gather data on antibiotic resistance in their local area:

  • Public Health England (PHE) published the AMR local indicators tool to raise awareness of antibiotic prescribing, antimicrobial resistance (AMR), healthcare-associated infections, infection prevention and control as well as antimicrobial stewardship 
Community Pharmacy England resources
National awareness campaigns
Campaign Dates
Keep Antibiotics Working This is an ongoing national awareness campaign
Antibiotic Guardian This is an ongoing national awareness campaign
European Antibiotic Awareness Day 18th November 2020
World Antibiotic Awareness Week TBC

National charities & resources
Key facts & statistics

Training resources
  • Public Health England and the British Society for Antimicrobial Chemotherapy (BSAC) have worked with primary care colleagues to develop a series of seven free TARGET antibiotics webinars. Originally hosted as live webinars, these learning modules are now available as un-facilitated learning courses, each containing presentations, recorded panel discussions and a host of referenced material and learning resources
  • Royal College of General Practitioners – TARGET antibiotics toolkit: this is aimed at for primary care colleagues and includes training resources as well as information leaflets to provide to patients

Campaign/event tips

  • Members of the public and healthcare professionals are encouraged to become an Antibiotic Guardian to fight the overuse or incorrect use of antibiotics
  • Use the campaign planning resources from the European Antibiotic Awareness Day initiative

Social media

If you are using social media as part of your campaign,:

  • PHE has created an online quiz which can easily be shared via email or via social media The results of this quiz were used in 2015/16 to help assess awareness on antibiotic resistance across the UK.
  • Example social media messages for the campaign can also be found in the Resources toolkit (page 16).
  • If you use Twitter to promote the campaign, remember to use the #AntibioticGuardian hashtag.
  • If you are on Twitter and are an Antibiotic Guardian you can also add a Twibbon to your profile picture to show your support for the campaign.

Further resources

Click here to return to the Health Promotion Ideas hub page

For more information on this topic please email

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