Healthy Living Pharmacy: Holding an awareness event/campaign on antibiotic resistance
Published on: 5th June 2017 | Updated on: 1st June 2022
This page contains links to resources and information which pharmacy teams may wish to consider using when planning a health promotion event/campaign focussing on antibiotic resistance.
This page is ‘work in progress’ and will continue to be updated.
Click on a heading below for more information.
The below tools can be used to gather information to gather data on antibiotic resistance in their local area:
- Public Health England (PHE) published the AMR local indicators tool to raise awareness of antibiotic prescribing, antimicrobial resistance (AMR), healthcare-associated infections, infection prevention and control as well as antimicrobial stewardship
- Antibiotic resistance page on the Community Pharmacy England website
- Communicating with patients page on the Community Pharmacy England website
- Healthy Living Pharmacies page on the Community Pharmacy England website
Campaign | Dates |
Keep Antibiotics Working | This is an ongoing national awareness campaign |
Antibiotic Guardian | This is an ongoing national awareness campaign |
European Antibiotic Awareness Day | 18th November 2020 |
World Antibiotic Awareness Week | TBC |
- Public Health England – Healthmatters: antimicrobial resistance
- World Health Organization – Key facts
- BMJ Learning – Motivational interviewing in brief consultations
- e-Learning for Healthcare – Antimicrobial resistance
- e-Learning for Healthcare – Population Wellbeing Portal
- e-Learning for Healthcare – Making Every Contact Count e-learning
- FutureLearn – Understand antimicrobial stewardship (six-week e-learning course)
- P3 – Public health awareness campaigns with impact (requires log-in)
- Public Health England – Antimicrobial prescribing – resources for professional development and practice
- Public Health England and the British Society for Antimicrobial Chemotherapy (BSAC) have worked with primary care colleagues to develop a series of seven free TARGET antibiotics webinars. Originally hosted as live webinars, these learning modules are now available as un-facilitated learning courses, each containing presentations, recorded panel discussions and a host of referenced material and learning resources
- Royal College of General Practitioners – TARGET antibiotics toolkit: this is aimed at for primary care colleagues and includes training resources as well as information leaflets to provide to patients
- The Centre for Pharmacy Postgraduate Education has a number of programmes available on antimicrobial resistance
- Members of the public and healthcare professionals are encouraged to become an Antibiotic Guardian to fight the overuse or incorrect use of antibiotics
- Educate or inform patients on self-care and how self-limiting conditions can be treated without antibiotics effectively – refer to the Community Pharmacy England Holding an awareness event/campaign on self-care page for tips and ideas
- Encourage patients to complete the Antibiotic Guardian Quiz to test their knowledge on the topic
- Use the campaign planning resources from the European Antibiotic Awareness Day initiative
Social media
If you are using social media as part of your campaign,:
- PHE has created an online quiz which can easily be shared via email or via social media www.bit.ly/antibioticquiz. The results of this quiz were used in 2015/16 to help assess awareness on antibiotic resistance across the UK.
- The blog ‘10 reasons you should be worried about antibiotic resistance’ can also be shared in this way.
- Example social media messages for the campaign can also be found in the Resources toolkit (page 16).
- If you use Twitter to promote the campaign, remember to use the #AntibioticGuardian hashtag.
- If you are on Twitter and are an Antibiotic Guardian you can also add a Twibbon to your profile picture to show your support for the campaign.
- e-Learning for Healthcare – All Our Health programme
- Facebook – Making Every Contact Count (MECC) Community
- Health Education England – Making Every Contact Count
- The NHS Website – Antibiotics
Click here to return to the Health Promotion Ideas hub page
For more information on this topic please email comms.team@cpe.org.uk